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Joe & the Juice: Danish Juice Bar Chain for All Your Juice Needs

Joe & the Juice: Danish Juice Bar Chain for All Your Juice Needs

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Danish Juice Bar Chain for All Your Juice Needs

Hydrate yourself at Joe & the Juice after a day exploring Regent Street. Based in Copenhagen, the Danish chain has a spot in the midst of the London shoppers and tourists.

The chain offers both fruit juices and smoothies, as well as snacks and sandwiches to go along with your drink. However, Joe & the Juice is not your everyday juice bar. Feeling hung-over after a night exploring London pubs? You can grab a hangover cure that gets rid of your headache without the calories of a greasy breakfast. Joe & the Juice also offers coffee for those who need a caffeine boost throughout their day.

Warning: the prices can be steep, staying true to their Danish roots. A juice will run anywhere between 5 and 10 American dollars.

Joe and the juice grundare

Joe & The Juice (stylized as JOE & THE JUICE) is a chain of juice bars and coffee shops around the world. As of 2019 it has over 300 locations in North America, Europe, Asia, and Australia. The restaurants serve predominantly coffee, juice, and sandwiches Juicing a variety of vegetables and fruit can also provide more vitamins and nutrients than eating one type of produce. A juice diet can also lead to significant Our recipes include everything from Joe Cross' signature Mean Green Juice to exciting new recipes like the Green Honey, Mexi Cali and the.. JOE & THE JUICE. 17 February at 08:15 ·. DOUBLE UP CARDS We're now live with our app in all 15 countries! We celebrate it with a limited. JOE & THE JUICE updated their status. 16 February at 05:53 ·. The official aftermovie from our annual Show Off event in Copenhagen#joeandthejuice Today's greatest juicing evangelist is Jason Vale - aka The Juice Master - the author and self appointed lifestyle coach who has gained both fame Well, there's the fact it takes up a lot of my time (chopping, juicing, cleaning), and the results aren't as economic as you'd expect - I've worked out..

''Joe's ability to drastically transform his health through juicing makes him a true expert on the subject. His plant-based philosophy is progressive and has the potential to change the lives of millions.'' However, if you are new to juicing, the information is helpful and the stories are inspiring 65 Joe & The Juice reviews. A free inside look at company reviews and salaries posted anonymously by employees. I showed up to Joe and the Juice Soho in NYC for my first training day. Upon arrival, I was asked to take an exam of 64 questions where you have to get 62 right Selling juice to fund our youth culture Joe & The Juice er en restaurationskæde, der primært sælger juice, kaffe og sandwich. Kæden findes over 200 steder i Europa, USA og Østasien. Virksomheden blev grundlagt i 2002 af Kaspar Basse med den første butik i København. I august 2017 åbnede butik nr

Danish lifestyle brand, Joe & The Juice, opens their first juice bar in Chevron House. Pick up your healthy drink today! The concept answers Singapore's distinctive shift towards healthy diets and the need for a quick pick-me-up. There's an abundance of vibrantly fabulous options to choose from.. Joe—who managed to lose one hundred pounds and discontinue all his medication by following his own plan—walks you through his life before juicing, sharing his self-defeating attitude toward food and fitness, and brings you along on his journey from obesity and disease to fitness, a clean bill of health.. (On a cup in Joe and the Juice). By Dire Illustrates. Please don't remove my name from the above photos. You shared everything with each other. People assumed you were together a lot based on how well you got along. Joe and you could share a look and know what the other was thinking, much.. Joe & the Juice skrifstofa, Laugavegi 10, 101 Reykjavík. Upplýsingar um símanúmer, tengiliðaupplýsingar, kort, vegvísun og umsagnir joe and-the-juice nutrition facts and nutritional information. Find calories, carbs, and nutritional contents for joe and-the-juice and over 2,000,000 other foods at

Juice Classic: Joe's A.M.G. 12oz: 3 ice cubes, 5 leafs of mint, 1 piece of ginger, 3 apples 16oz: 4 ice cubes, 7 leafs of mint, 2 pieces of ginger, 3-4 apples. This set is often saved in the same folder as. Joe and The Juice Recipes. 26 terms Don't be that way, bitch, let me introduce you To my three best friends, Mr. Johnson and the juice crew If you save the princess Zelda well, you know you're gonna grab her So why My friend kept on telling me it didn't say the juice crew at that part but I had to see if it did and it does. and I only like to..

Joe and the Juice. Excellent coffee and not exorbitantly priced. A chain in many locations, at the airport and in other Scandinavian countries. Date of visit: July 2018. Ask aminoff169 about Joe & the Juice Vegan-friendly restaurant Joe & the Juice in Drammen, Norway has not been reviewed yet. Serves meat, vegan options available. Juice and shakes chain with international outlets. Offers western-style fare like sandwiches and yogurt bowls plus juice shots and coffee Uncover why Joe & The Juice is the best company for you. I began at Joe & The Juice under the original initiative, which was the fostering of an informal culture for the employees. A lot of the higher ups have limited experience in their roles because they were put there during a time where it was.. Joe & the Juice is an urban juice bar and coffee concept operating in 160 locations throughout Europe, with a growing presence in Asia and the United States. Founded in 2002, the company sells freshly prepared juices, shakes, sandwiches and coffee, using natural and organic ingredients sourced from.. På caféet skulle personalen plinga i en ringklocka om det gick förbi någon som var skitsnygg, ful eller såg helt crazy bananas ut

Juicing - Joe Cros

  1. Joe & The Juice, a Copenhagen-based international chain of juice bars and coffee shops, has apparently stopped using Square for its payments processing. Instead, the restaurant, which caters to a health-conscious and edgier clientele, is using Adyen, a Dutch payments processor that's on the rise
  2. Joe & the Juice, London: See 288 unbiased reviews of Joe & the Juice, rated 3.5 of 5 on Tripadvisor and ranked #9,965 of 22,601 restaurants in London. Reported to the manager and found out Joe and the Juice had none - nor are they having one replacement stock for the day
  3. boost, der gør dig helt klar til at komme ud på nye eventyr. Her kan du også nyde en varm kop kaffe og en velsmagende toast eller sandwich, så læn dig tilbage, nyd musikken, og sørg for at..

JOE & THE JUICE - Home Faceboo

  • Joe & the Juice makes delicious drinks and smoothies. and sandwiches! It's not cheap, but the quality is good. I am addicted to the turmeric shots. Love the juices and the sandwiches but the staff are so bad and so rude that it simply ruins going
  • Lihat 16 foto dan 3 tips dari 231 pengunjung ke JOE & THE JUICE. Tunacado sandwich, add some jalapeño to spice it up a bit. Joe & the juice. Bar Jus, Warung Kopi, dan Kedai Sandwich££££
  • Joe & The Juice: Coffee, juice and much more. Thanks to Nikki for sending: It's going in on the SW corner where the CVS used to be. Check out their menus here. Apparently they are a chain from Denmark
  • t, 1 piece of ginger, 3 apples 16oz: 4 ice cubes, 7 leafs of
  • Joe & the Juice is an urban juice bar and coffee concept operating in 160 locations throughout Europe, with a growing presence in Asia and the United States. Founded in 2002, the company sells freshly prepared juices, shakes, sandwiches and coffee, using natural and organic ingredients sourced from..
  • People talk about juice. Juice is the new smoothie. Excuse me while I hide my green-with-envy face and pretend like it's not green-with-envy. Instructions. Put all ingredients into a blender and blend until smooth. Using a fine metal strainer or a metal coffee filter, strain the juice into a large glass

Give me the (green) juice: confessions of a juicing fanati

Joe & The Juice's top competitors are Juice press, Jugofresh and Pressed Juicery. See Joe & The Juice's revenue, employees, and funding info on Owler, the world's largest community-based business insights platform Joe--who managed to lose one hundred pounds and discontinue all his medication by following his own plan--walks you through his life before juicing, sharing his self-defeating attitude toward food and fitness, and brings you along on his journey from obesity and disease to fitness, a clean bill of health.. Singapore is Joe & The Juice's first foray into the Southeast Asian market, and it is definitely a great addition to Singapore's cafe scene - especially for those who work in the Central Business District. We sure hope the ones here in town are as cosy as the ones we've visited in Europe

The Reboot with Joe Juice Diet: Lose Weight, Get Healthy and Feel

Since 2002. Joe & the Juice. contributor contact [email protected] The above logo design and the artwork you are about to download is the intellectual property of the copyright and/or trademark holder and is offered to you as a convenience for lawful use with proper permission from the copyright.. Danish import Joe and the Juice is bringing its bifurcated beverage concept to the United States with a shop on Soho's Spring Street Joe Cross has distilled all he's learned during his incredible journey of transformation into The Reboot with Joe Juice Diet. Now you too can take control of your diet and improve your health by consuming more fruits and vegetables. It really is that simple Indledning 3 Metode 4 Joe & the Juice virksomhedsbeskrivelse 4 Den britiske cafékultur 5 Joe & the Juices' relevante markedsforhold 8 Omverdens modellen 8 Fjernmiljø 11 Vurdering af OT-analyse 15 Konkurrenceforhold 15 Vurdering af Joe & the Juices' mulighed for at trænge ind på det britiske..

Joe & The Juice Reviews Glassdoo

  1. Eksport motiver Ekstern: Begrænset hjemmemarked Lille miljøafstand Strategi mht. Austin Screeningskriterier Sprog Religion Værdier og normer Lovgivning Uddannelse Konkurrencesituationen (skydeskivemodellen) SWOT Grundlagt 2002 af Kaspar Basse Ansatte 112 filialer Skandinavien og..
  2. If you know podcasts, you know Joe Rogan. The American comedian has been producing his Joe Rogan Experience for more than a decade. Since its inception, the Joe Rogan Experience's home has been YouTube. His channel, PowerfulJRE, has more than eight million subscribers and he pulls..
  3. A Chicago out-post of Joe & The Juice - the Danish juice bar known for hiring only the hunkiest of dudes - will open in Gold Coast on Thursday. Casting calls and promo videos for the hyped-up juice bar feature sweeping city shots, super dramatic music, and an insistence that working for Joe's is not..
  4. alerna 4 och 5. Det finns juice, bättre juice och så finns juice på Joe and The Juice-vis. Den danska kedjan har tagit den färskpressade juicetrenden till en egen nivå
  5. You would've seen Joe & the Juice if you've traveled around Europe, and now they finally opened up a shop in Korea for the first time. It all started in Most of the juices here are made with apples to add sweetness to their healthy blends. Everything is the same in every store around the world, from the..
  6. Nath (ナート Nāto) is one of the playable characters in 100% Orange Juice. She was added to the game in DLC 9 alongside Tomato & Mimyuu. Nath originates from the game Sora in which she was an antagonist
  7. Reboot with Joe Juice. Diet companion app. Track juice and food. consumed, log your exercise, chart your mood and weight. Single serving recipes should yield 2-2½ ½cups (16-20 oz/500-600 ml) of juice, but the amount will vary, depending on the size of your produce and the efficiency of your juicer

See 17 reviews and 22 photos of Seongnam restaurant Joe and the Juice Hyundai Dept Strore Pangyo (조앤더주스 현대백화점 판교점)


  • A short promotional video for Joe and the Juice introducing their new app. Promotion film introducing Joe and the Juices new app
  • Juice WRLD, the talented young rapper and singer whose career was just taking off, is dead after suffering a seizure in Chicago's Midway airport TMZ has learned. Juice's flight from California landed early Sunday morning and, after deplaning witnesses tell us he suffered the seizure while walking..
  • He states that Joe & the Juice will of course have such an underwritten criteria, but will consider other relevant qualifications as well. Young Danes like to look good, it is naive to think that they don't want to be waited or served by someone who doesn't look physically attractive as well
  • Gin and Juice is Snoop Dogg's depiction of the more laid back side of the streets. It has arguably one of the catchiest hooks in all of hip-hop and is symbolic of what the
  • Juice. unknown. Street Credibility and/or respect. juice. unknown. having all the girls/dudes
  • E You shot her down now, C G D A E A hey Joe, I heard you shot your old lady down, E You shot her down in the ground, Yeah C G Yes, I did, I shot her, D A E E You know I caught her messin' 'round, messin' 'round town, C G Uh, yes I did, I shot her
  • Juice definition, the natural fluid, fluid content, or liquid part that can be extracted from a plant or one of its parts, especially of a fruit: orange juice. These are large, deep vessels, provided with copper steam coils in the bottom for the purpose of heating the juice

A taste of Juicy Juice summed up in one look. See MoreSee Less. The sun's out and the weather's warm, that only means one thing--it's freezer pop season . All Girls Are The Same. 2:46. Duration

Category: Songs a.k.a. The Button Factory Song Tune See video below Type of Song Actions, Build Upon/Take Away Actions See lyrics below Similar Songs Lyrics v.1 Hi, my name is Joe And I work in a button factory I got a wife and two kids One day, my boss says, Joe, are you busy Comedy, uncategorized. Director: Paris Barclay. When Ashtray (Shawn Wayans) moves to South Central L.A. to live with his father (who appears to be the same age he is) and grandmother (who likes to talk tough and smoke reefer), he falls in with his gang-banging cousin Loc Dog (Marlon Wayans).. Read the latest news, information, reviews and ratings of Joe & The Juice at Tivoli Gardens, and add your own. Joe & The Juice is a bar serving sandwiches, coffee and soft drinks Elvis Juice puts grapefruit centre stage. Primed with tart pithy grapefruit peel for a citrus assault on the senses. This zest zenith delivers intense US hop aromas. Gigantic grapefruit notes are tail-gated by orange and pine. All piled high on a caramel malt base

Joe & The Juice - Wikipedia, den frie encyklopæd

Arm Joe, also known as ArmJoe, is a free 2D one-on-one fighting dōjin game based on the Les Misérables musical. It was made by Takase using 2D Fighter Maker (2D格闘ツクール95, 2D Kakutō Tsukūru 95), an engine developed by OUTBACK (OUTBACK) and edited by ASCII.. And juicy it is. From the naughty Dancefloor-Banger 'Souffle' to quirky Electro-Pop 'August Orange' and a bit of gospely Hendrixe-Blues in Mixed Signals' Saoul again dances Funk is in a bit of Everything. That seems to be the underlying Theme of Funk-Artist Saoul's New Release The Juice. And juicy it is Directed by Paris Barclay. With Shawn Wayans, Marlon Wayans, Keenen Ivory Wayans, Tracey Cherelle Jones. A parody of several U.S. films about being in the 'Hood', for instance Boyz n the Hood, South Central, Menace II Society, Higher Learning and Juice

Joe & The Juice Opens at Chevron House - 7 Fun & Healthy Juices

Porpoise Mouth - Country Joe and the Fish JOE & THE JUICE APP on mugav viis poes tasumiseks või ettetellimiseks ettetellimiseks. Alustage iga ostuga punktide kogumisega ja saate sisseehitatud preemiaid, näiteks tasuta mahla, kohvi ja palju muud. Kolm põhjust, miks te kavatsete armastada lojaalsusprogrammi Joe & The Juice: 1. Mida.. The juicing phenonemon is set to take the world by storm. (Daily Express) --Daily Express. Book Description. Lose weight and feel great using the I love it. Im juicing at the moment and lost a stone in just 10 days. I feel so free and alive. Its hard to convince anyone that im well and fuelled on the..

. Wellcome to Mp3 juice is the simplest tool that allows you to download your favorite songs from the internet. Can not be simpler, just enter the name of the song and download it. Download mp3 supports most devices like: Android, Iphone, Windown, Ma Stream JOE & THE JUICE, a playlist by Magnus Andersson from desktop or your mobile device. Joe & the juice. 4 years ago 4 years ago

Good Intro to Juicing. Reboot with Joe Juice Diet offers guidance for anyone who wants to know more about the health and weight loss benefits of juice fasting. It contains a variety of options from a 3-day introduction up to a 30-day plan for highly motivated dieters Ratings, reviews and photos from the local customers and articles about Juice and Joe. Engage with your community and support the local businesses We have 5799 free Joe And The Juice vector logos, logo templates and icons. You can download in .AI, .EPS, .CDR, .SVG, .PNG formats You can download MAPS.ME for your Android or iOS mobile device and get directions to the cafe Joe and the Juice or to the places that are closest to yo Welcome to Mp3Juices - a popular and free mp3 search engine and tool. Just type in your search query, choose the sources you would like to search on and click the search button. The search will take only a short while (if you select all sources it may take a bit longer)

Video: joe and the juice Tumbl

. Track to know when Joe and the Juice is playing near you It's not the Ron Ron Juice but the Joe Joe Juice. 2 Cups of Ice 2 Probiotic Mango Flavored Yogurts (layogurt) Half a can of Arizona Half Iced Tea & Mango Juice Cup of Grey Goose Vodka oh dizzle

The juice bar was fragrant with the scent of fresh squeezed citrus and other fruits. I asked for something less sweet and tending toward savory. The San Francisco version was less sweet and the ginger much more subdued. It was not nearly as distinctive nor energizing. I also tried the Spicy Tuna.. Joe and the Juice. Need a little vitamin kick to get past the afternoon slump? If you've got the time to kick back a bit, the store's lively atmosphere and the staff's juice-pouring antics are sure to be a welcome distraction from the nine-to-five (well, six, most likely) grind Joe's Juice Joint outlived the original intentions of owner Clint Nolan (who also owns Alabama Song, which is upstairs, plus La Cholita, Sneaky Tony's and Dimly lit, with flashing pinball machines and the high likelihood of a Guns N' Roses riff or two is the cut of Joes' cloth. It's popular with the hospitality.. Trading junk for juice, star of Fat, Sick & Nearly Dead, Joe Cross, transformed his life and his health in 60 days and now he's distilled everything he learned into the Reboot with Joe Juice Diet. Packed full of healthy inspiration with recipes for juices, smoothies, salads and other fruit and veg-based meals..

..Juice, the Devil's Jungle Juice, the Marijuana Jungle Juice Bowl, the Sweet Revenge Strawberry Jungle Juice, the Super Bowl Jungle Juice, and the Blue Kool-Aid Jungle As far as this $40 Jungle Juice is concerned, this bad boy was created in house at Tipsy Bartender — check out the video here . How did U.S. consumers come to believe that oranges, in any form, were an important part of a healthy diet Following up on John's post immediately below, I want to look at masks and the success we've had in New York. First, Josh Marshall highlights this story about the hair stylists who tested positive in Missouri, possibly exposing 140 clients and 6 co-workers Joe & The Juice er á sex stöðum á Íslandi. Við bjóðum uppá ilmandi kaffi, svalandi djúsa, frískandi shake-a og gómsætar samlokur

. The Group has been working in this field for more than two decades and serving people with great pleasure. We server over 200 varities of fresh juices, faloodas, fruit salads and sandwitches Order Delivery or Pickup from JOE & THE JUICE on 993 Lexington Ave, New York, NY. Check out their menu for some delicious Juice Bar. Lunch, dinner, groceries, office supplies, or anything else: Postmates delivers from all your favorites places on-demand

Nonton Streaming Film Terbaru INDOXXI Subtitle Indonesia. Dapat di download film BIOSKOPKEREN terbaru gratis dengan link alternatif terupdate dengan cara cepat.. Learn how to easily make pandan juice and pandan extract with fresh or frozen pandan leaves. It is so much better than artificial pandan extract Enjoy plant-based smoothies to sweeter blends. Revitalize your body with deliciousness by the spoonful and the strawful. Try some of our refreshing smoothies, bowls, juices or shots to help you fulfill your lifestyle. Find your nearest Jamba or order ahead to get started I watched Joe Cross's film Fat, sick and Nearly Dead which was fascinating, I saw this book being sold off really cheaply at Lakeland so snapped it up but now it's time for it to go. Bookcrossing is an online community of book lovers dedicated to sharing books with each other and the world at large

The way you feel on a daily basis, as well as your frequency of illness, depends tremendously on what you put into your body. It's completely up to you. Your body is a temple, treat it well. Opened in 2002, we are a cafe aimed at informed consumers who treat their bodies well and understand proper.. Joe & the Juice is opening a new location at 247 Columbus Avenue between 71st and 72nd in the former home of Clarins. Joe & the Juice serves shakes, sandwiches, coffee and more. Thanks to Ilan Hoffman, Swati Jags, Sarah Verena and Diana for the tips Последние твиты от Joe Juice (@JoeJuiceSweden). Coffe Juice and Much More!. from all of us here at Joe & The Juice we wish you all a Happy New Year! 0 ответов 0 ретвитов 0 отметок «Нравится» Though expiration and best by dates are always confusing, you really should pay attention to your orange juice's best by date. Like most other fresh squeezed juices, freshly squeezed orange juice lasts only for a few days. Fresh squeezed OJ is best used the day of or as soon as possible

100% Orange Juice is a digital multiplayer board game populated by developer Orange Juice's all-star cast. Characters from Flying Red Barrel, QP Shooting, Suguri and Sora come together with all-new The black, bottomless darkness of desire slowly eats away at both Kai and the world itself.. Since his documentary, Fat, Sick & Nearly Dead, was released in 2010 and became a worldwide sensation, Joe Cross has become a tireless advocate for the power of juicing. The Reboot with Joe Juice Diet brings us of the plan that allowed him to overcome obesity, poor health, and bad habits.. Both start with a J and the J retains the same pronunciation. English is sometimes reliable. The 'ce' and the 'ws' are slightly different, because they sound The vowel in Jews is longer than the vowel in juice, because there is a voiced consonant after it. Many dialects of English lengthen vowels before voiced.. Contribute to milleprintzlau/joe_juice development by creating an account on GitHub. Want to be notified of new releases in milleprintzlau/joe_juice Joe mama joke, a variation of yo mama joke trope,[1] is a verbal prank which requires the victim to inquire about an individual named Joe, to which the prankster responds Joe mama. While the exact origin of the joke is unknown, it supposedly predates the internet era

Joe & The Juice – Popular Danish Coffee & Juice Bar Opens In Singapore

Joe & The Juice – a popular Danish Coffee & Juice Bar makes its debut in Singapore!

Established in Copenhagen in 2002, Joe & The Juice is a renowned chain that boasts cosy spaces and offers fresh fruit/vegetable juices that are made on premise, as well as coffee and sandwiches.

Since its opening, Joe & The Juice has taken Europe by storm and you can find it in almost 70 cities across Europe.

We first chanced upon Joe & The Juice when we were in London, and we were instantly sold by the simple but clever concept. It struck the right formula – coffee lovers can get their caffeine fix while non-caffeine drinkers can have a variety of fresh fruit and vegetable juices.

Of course, there are healthy sandwiches and light bites when you need something to munch on.

Singapore is Joe & The Juice’s first foray into the Southeast Asian market, and it is definitely a great addition to Singapore’s cafe scene – especially for those who work in the Central Business District. We sure hope the ones here in town are as cosy as the ones we’ve visited in Europe.

Expect to see more of Joe & The Juice bars in Asia over the next few years.

Joe & The Juice
30 Raffles Place,
Chevron house, #01-35A
Singapore 039803
Mon to Fri: 8am – 8pm
Sat: 8am – 3pm
Nearest Station: Raffles Place

Juicing Up the Danish Way

As a dedicated recreational cyclist, my favorite time to pedal about is early mornings before the rest of this city is up and at ’em. Usually, I’ll head out with no particular destination or route in mind, but the other morning was different. I was headed to the Gold Coast for some juice—Danish-inspired juice.

I love juice—any kind at all—almost as much as I love riding my bike through Chicago’s empty morning streets, and since the weather was finally right, I headed out to a juice joint I’d been waiting for months to try. Joe & The Juice opened its first store in 2002 in Copenhagen, and from its inception, it has been a juice joint unlike any other you’ve been to or heard of.

The buzz was that it was a Coyote Ugly but with good-looking men behind the counter slinging healthful libations instead of attractive women slinging liver picklers. I went to a Coyote Ugly bar once. Didn’t like it not my thing. So I wasn’t sure about Joe & the Juice, but I had to try it before I knocked it.

Remember the movie “Cocktail,” starring Tom Cruise, Elisabeth Shue and Bryan Brown? It’s the one where Cruise is a bartender who flips bottles and glasses and tosses ice and—WOW! BOOM!—it’s a rum and Coke! This kind of bar tending is what the industry now calls “flair bartending.” Well, Joe & The Juice has built a reputation—and a competition—on that same idea. The annual competition—the ShowOff— is a thing to behold. Who’d have thunk being a juicer could be so exciting?

Danish juice bars whip up juice cocktails with the “flair” typically associated with bartenders like this one.

The store I rode to is Chicago’s flagship (10 E. Delaware Place). They open at 6:00 a.m. every weekday but Wednesday, when they open at 7:00 a.m., like on weekends. I arrived shortly after 6:00. The joint was empty, save for the three employees behind the counter, none of whom was exceptionally hunky—two women and one guy with a slim build. And that’s not a dig, simply a statement of truth. None of them was shirtless or twirling blenders on their heads as I had expected, even at 6:00 a.m. on a Tuesday. The décor made it look less like a typical juice place and more like a nightclub lounge where bottle service would be offered. Smooth hip-hop and R&B jammed through the sound system.

The menu at Joe & The Juice is what you’d expect from a juice joint. There are juices and smoothies, shakes, sandwiches, coffees…one of the juicers, Denia, informed me that the espresso machine was down, however. No matter. I wasn’t there for the Joe. I was there for the juice. I chose “Joe’s Identity“: spinach, kale, broccoli, lemon and cucumber. I requested some spice, you know, to give my morning a kick. “Add some chili,” I said. Denia liked my choice. It was 85 calories and cost me just over 12 bucks.

Was it worth it? That depends on how you value a dollar. What I can tell you is that it was a really good cup of juice. It put me in the mood for all things summer—and Danish. By lunchtime, I was craving a smørrebrød I like mine with salmon and red onion. Thankfully, The Danish Home’s Annual Summerfest is coming up on June 23, when the open-faced sandwiches will be offered as well as a multitude of other enjoyable things, like a bakery booth, BBQ ribs, games for the kids and a bouncy house (which I may be too big for but I’m going to politely attempt admission anyway). This year’s theme is “Chasing the Blues Away,” and with all the fun, food and games and a performance from a Blues Brothers tribute band, Summerfest 2018 is sure to send any blues you’ve got packing.

“Chase the Blues Away” at The Danish Home’s annual Summerfest June 23!

My experience with my juice that morning is just the thing Joe & The Juice founder and CEO Kaspare Basse set out to give patrons. His story is interesting, unlikely even, and inspiring. He’s completely self-aware and unapologetic in his approach to business. He puts all of his scruples in the people he hires. He expects his juicers to be experts and performers—so much more than mere baristas.

Joe & The Juice is really shaking up the industry. In no time, it’s going to give Starbucks a run for its money. There are currently three Joe & The Juice locations in Chicago—the flagship store on Delaware, one at 8 East Huron and the third at 215 West Hubbard. And they’re growing. Currently, Joe & The Juice has 247 locations worldwide. According to Denia, they aim to have over 100 locations in Chicago city limits alone by 2020.

At this point, you’re likely asking yourself, “What makes this juice so Danish?” Simple. Joe & The Juice is yet another example of Danish ingenuity. It’s something new, something challenging and something bold, and something that works. There’s nothing more Danish than that.

Food guide: Quayside Isle

The rich and famous can be found at Sentosa Cove, where millionaire homes and luxury yachts are docked. Yet, anyone can partake of the good life while there. At Quayside Isle, a dining enclave of restaurants, bars and gourmet outlets in Sentosa Cove, we discover something for every budget, with $4 coffees, $9 burgers and $150 seafood platters. Welcome to the new, yet familiar:

Photo: &MADE Burger Bistro

&MADE Burger Bistro
For hearty burgers
Some have been made to think of &ldquoburgers&rdquo as &ldquosloppy food&rdquo, but &MADE Burger Bistro will dispel those misconceptions. The establishment boasts a terrific array of gourmet burgers, like The &lsquoB&rsquo Burger ($17), their bestseller. The burger features a juicy dry aged beef patty topped with caramelised onion, French Comte cheese & amazingly delicious caper & garlic mayonnaise. Another highlight is The Blue Moon ($22), which consists of dry aged beef patty topped with French blue cheese, and accompanied with grilled bacon, lettuce, pickles & mayonnaise. Hearty, delicious, and reasonably priced &ndash what&rsquos there not to like?

&MADE Burger Bistro | Address: #01-03 Quayside Isle | Tel: 66907570 | Opening hours: Mon-Thu 12pm-11pm Fri 12pm-11.30pm Sat 10.30am-11.30pm Sun 10.30am-10.30pm

Photo: Bistro French Quays

Bistro French Quays
For brasserie-style dining
What was previously casual seafood grill Quayside Fish Bar & Bistro is now a more intimate and romantic outfit specialising in French cuisine. Helming the kitchen here is chef Chamara Fonseka whose resume include French heavyweights like Au Petit Salut and Les Bistrot du Sommelier &mdash so you know these guys take their food seriously, though the venue maintains its laid back waterfront vibes. Daily brunch plates include the Pork Terrine Brioche ($18) with sweet relish and onions confit, while dinner options include a variety of sharing plates and mains like the Seafood Au Gratin ($29), a traditional cheese gratin with black tiger prawns, squid, scallop, tuna, tomato broth and potato puree.
Bistro French Quays | Address: #01-11 Quayside Isle | Tel: 62688633 | Opening hours: Mon-Fri noon-11pm Sat & Sun 11am-11pm

Photo: Blue Lotus

Blue Lotus
For mod Chinese fare
Former Emmanuel Stroobant-led restaurant is now helmed by Ricky Ng, the affable ex-Tung Lok
Chief Operating Officer who intends to keep the restaurant rooted in Chinese recipes and ingredients but with a modern spin. Fans of the previous menu can still look forward to old favourites like the robust Pomelo Chilli Crab ($7.80 per 100g), now also available on special request in single portions as a juicy Stuffed Crab Claw ($24) to avoid getting your paws dirty. Among the new dishes, we particularly enjoyed the Barramundi Fillet with Pickled Homemade Chilli Sauce ($34) that&rsquos first pan-fried to achieve its crispy skin, then finished in a Josper oven for soft and tender meat. There&rsquos also the fragrant Smoked Truffle Wonton Lobster Bisque ($18) &mdash a meaty and crunchy golf ball-sized lobster wonton in a clear, slightly sweet Hong Kong-style shui gao broth. Keep an eye out for Blue Lotus&rsquo second tapas-style outfit (think fusion dishes like Chicken Rice Paella) that&rsquos slated to open in Tanjong Pagar toward the end of this year.
Blue Lotus | Address: #01-13 Quayside Isle | Tel: 63390880 | Opening hours: Mon-Fri 6pm-10pm Sat & Sun 11.30am-3pm, 6pm-10pm

Photo: Greenwood Fish market

Greenwood Fish Market
For serious seafood lovers
More than just a restaurant, the sprawling 4,100 sq ft branch of the Bukit Timah flagship is also an oyster bar, fish market and bakery. There&rsquos lots to explore here given the variety of seafood and cheeses imported from all around the world. Highlights include the Cold Seafood Platter ($99) of steamed Boston lobster, oysters, New Zealand green lip mussels and apple-wood cold smoked salmon with Spanish onions, as well as the glorious whole Arctic Char ($99.99 for 1kg) that&rsquos lovingly and carefully roasted in a wood oven. The multi-concept eatery also offers a selection of burgers and pastas, but trust us &mdash it&rsquos really the seafood that you&rsquoll want to indulge in.
Greenwood Fish Market | Address: #01-04/05 Quayside Isle | Tel: 62620450 | Opening hours: Tues-Sun noon-10.30pm (dining section closed from 3pm-6pm)

Photo: Joe & the Juice

Delectable dining with breathtaking views at Quayside Isle

Soak up the sea breeze and panoramic views of the marina-front while indulging in gastronomic delights at Quayside Isle, Sentosa Cove.

A 15-minute drive from town brings you to a relaxing paradise, where you can laze around on the beach, do water sports, go bar-hopping and even book a staycation. But if you’re looking for dining spots to satisfy your palate at Sentosa, the picturesque Quayside Isle @ Sentosa Cove is your best bet.

Here are seven picks, one to fill up each day of your week.

Blue Lotus’ Chilli Pomelo Crab

Blue Lotus – Chinese Eating House

The casual Chinese restaurant is helmed by owner Ricky Ng, who offers Chinese cuisine with a modern spin. If you are a first-time visitor, order their signature dish, the robust Chilli Pomelo Crab ($9/100g) Sri Lankan crab drizzled with refreshing pomelo bits. A standout from among the dishes is the Hickory Smoked Honey-Glazed Kurobuta Pork Ribs ($38). The ribs are gently grilled in a Josper grill to yield tender meat and leave a sweet-smokey aftertaste on the palate.

Gin Khao Bistro’s Watermelon Fried Rice

Gin Khao Bistro

Did you know that Gin Khao Bistro serves Khao Phat Dtaeng Moe, also known as watermelon fried rice? Inspired by a street food stall in Thailand, Gin Khao Bistro’s Khao Phat Dtaeng Moe ($14.80 for one, served on a plate $25.80 for two, served in a watermelon husk) is chock-full of chicken floss, cashew nuts, fried beancurd strips, fresh seafood and stir-fried with their secret in-house sauce.

For something more familiar, go for the popular Phat Thai Talay, served with plenty of fresh prawns, mussels and squid.

Greenwood Fish Market’s Cold Seafood Platter

Greenwood Fish Market

More than just a restaurant, the sprawling 4,100 sq ft Greenwood Fish Market is also an oyster bar, wholesale seafood market and bakery rolled into one. You will have a field day deciding from the display of seafood and cheeses imported from around the world.

The star of the menu is the Cold Seafood Platter ($99) of ½ steamed Boston lobster, freshly shucked oysters, New Zealand green lip mussels, apple-wood cold smoked salmon and more. Fret not if you are dining with a friend who has a seafood allergy: the multi-concept eatery also offers a selection of burgers and pastas, such as Carbonara ($24.95).

Joe & the Juice’s Joes Club Sandwich

Joe & the Juice

This is the Danish juice chain’s second outlet in Singapore and what sets it apart from many others is the energy that it emits once you enter the store the staff is friendly, bubbly and chatty – which is always a plus in our books.

Enjoy the benefits of freshly blended juices like the Power Shake, a creamy blend of fresh strawberries, banana and vanilla milk. Joe & the Juice also offers a selection of coffee and healthy sandwiches like Joes Club Sandwich ($9.90), their take on the classic club which includes chicken slices, avocado, pesto and tomato sandwiched between their signature toasted flatbread.

Mykonos on the Bay’s Mousaka

Mykonos on the Bay

From the rough cobbled flooring to the quintessential blue and white colour scheme found throughout Greece, Mykonos on the Bay is the place to go for an authentic Greek experience at Quayside Isle. On the menu are all your favourite classics, including the Mousaka ($27) served with creamy béchamel sauce, and Baklava ($15.90), crispy pistachio “phyllo” rolls bathed in honey syrup, paired with home-made fior di latte ice-cream.

For drinks, there’s an extensive list of wines from all over the world to choose from, including a fine selection of New World labels.

SolePomodoro Trattoria Pizzeria’s Wood-fired Pizza Crudo e Rucola

SolePomodoro Trattoria Pizzeria

Apart from the traditional Greek cuisines at Mykonos on the Bay, the Mangiatutto group also offers authentic Italian food over at their brightly coloured and gorgeous trattoria. SolePomodoro’s quirky decor is filled with vibrant-hued furniture, but the menu sticks to traditional Italian crowd-pleasers. You cannot go wrong with the classics like spaghetti aglio olio e pepperoncino (spaghetti with garlic, oil and chilli pepper flakes, $19).

Looking for a different kind of carbs? The star of the menu is their wood-fired Pizza Crudo e Rucola ($25), a combination of tomato sauce, mozzarella, parma ham and rocket salad.

Two Chefs Bar’s Chicken Fajitas

Two Chefs Bar

To wind down after hours, head to Two Chefs Bar. Its Mexican and Italian food is sure to hit the spot and be a perfect complement to its curated selection of wines, speciality cocktails, craft beers and premium liquors. Must-eats include the popular Chicken Fajitas ($26) served with guacamole, red salsa, shredded cheese and warm flour tortillas, and Corleone Pizza ($26) which reveals a crispy thin crust pizza topped with tomatoes, mozzarella, parma ham, rocket salad and parmesan cheese.

After a satisfying dinner, have a stroll around Quayside Isle as your path gets illuminated by multi-coloured lights, inspired by the marine life, woven into rows of trees. Think floating jellyfishes and colourful garden bulbs which represent the corals in the oceans. The light display runs daily from 7pm to 9pm. For more information, check out Quayside Isle’s website or Instagram page.

31 Ocean Way, Sentosa Cove, Singapore 098375

Prices may be subject to prevailing GST and Service Charge, please check with outlet for more details.


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Anzu Meat Factory strengthens presence in Singapore as a key player in bringing affordable premium Japanese meats to meat lovers.

Opening alert: Joe & The Juice at Stanford Shopping Center

UPDATE: A third Joe & The Juice opened on Friday, Oct. 5, at 240 Hamilton Ave. in Palo Alto.

Danish juice chain Joe & The Juice has opened No. 2 of three locations in Palo Alto at Stanford Shopping Center.

Joe & The Juice opened Tuesday in the former Teavana space, close to the Quarry Road side of the El Camino Real mall. It's located next to Go Fish Poke Bar and across from Victoria's Secret.

The newly opened Joe & The Juice at Stanford Shopping Center. Photo by Elena Kadvany.

Joe & The Juice serves fruit and vegetable juices, smoothies, sandwiches and coffee. Check out the menu here.

The interior of the new Joe & The Juice at Stanford Shopping Center. Photo by Elena Kadvany.

There's one Joe & The Juice already in business at 508 University Ave. and another nearing opening just blocks away at 240 Hamilton Ave.

The Stanford Joe & The Juice is the company's 50th U.S. location.

Shoppers in need of a caffeine boost can also now stop for free espresso tastings at coffee company Nespresso's new shop, which is now open across from the Microsoft store.

Both Joe & The Juice and Nespresso are part of a steady wave of new food-and-drink options at the mall, with more on the way, including Shake Shack, Taro San Japanese Noodle Bar and Pacific Catch.

New drink, sweet options coming to Stanford Shopping Center

Stanford Shopping Center announced Wednesday that a juice shop, coffee company and ice cream shop will open at the El Camino Real mall this year.

Joe & The Juice, a Danish juice chain, is set to open at Stanford this summer. Joe & The Juice serves fruit and vegetable juices, smoothies, sandwiches and coffee. The company is also opening a location close by in downtown Palo Alto.

Palo Alto's Stanford Shopping Center is continuing to expand its food and drink options. Photo by Veronica Weber.

At Stanford, Joe & The Juice will open between Go Fish Poke Bar and Janie and Jack, across from Victoria Secret.

Coffee company Nespresso will also open a cafe at Stanford this summer, located between the Guideboat and Lacoste stores.

This spring, shoppers will get a dedicated ice cream shop with the opening of Lottie's Creamery, which is based in Walnut Creek. The shop's Facebook page describes it as a "neighborhood micro-creamery pasteurizing local and seasonal ingredients," with rotating flavors like rose cardamom pistachio, blackberry cheesecake, key lime pie and molasses bourbon pecan. Lottie's also serves homemade macaron ice cream sandwiches. The new

Lottie's will be located on Orchard Lane, next to fitness studio Turbo 26.

Easily, the most anticipated food-related opening for the mall this year will be East Coast burger chain Shake Shack, which announced earlier this year that it will open its first-ever Bay Area location at Stanford this summer. The restaurant is taking over the Wells Fargo bank next to PF Chang's, along El Camino Real.

Stanford has steadily expanded its dining options in recent years as the shopping center was dramatically remodeled. There are now close to 30 restaurants.

Not sure how Lotties can be the "first dedicated ice cream shop" since there was previously a Haagen Dazs. It's closed now, but regardless this isn't a first.

Too bad we're not getting Walnut Creek's best ice cream parlor: San Francisco Creamery. So much better than the tiny portions at Lotties.

I'm good without having Walnut Creek's best anything.

Remember Blum's when they had a shop at Stanford?

Thanks for this report, though I wonder how many readers spot the implicit irony in its message about this mall "steadily expand[ing] its dining options in recent years."

While Stanford U. still owned the mall, under manager Rosemary McAndrews a destination-quality cluster of local food vendors formed around its "street-market" quarter. Including classy independent produce and butcher shops a compact dealer of exotic foods/cheeses/wines/spirits rivaling Draeger's' selections and Teri Hope's Palo Alto Coffee Roasting Company (which "For years. . . won annual awards from the mall's managers for consistently raking in the highest sales per square foot"). Teri Hope was Santa Clara County's pioneer high-quality local coffee roaster, decades before today's Bay-Area brand-name premium roasting firms she may well have inspired some of them.

Then, 15 years ago, Stanford sold the mall to Indiana-based Simon Property Group and everything changed. Simon Group, which operated many shopping malls, made clear by its actions that it either didn't understand or didn't value having a county-wide food-shopping destination as part of the mall. The new owners booted out Teri Hope, explicitly preferring Starbucks with its "national chain and national marketing." (The neighboring specialty food-wine retailer, Oakville Grocery, imploded around the same time, for unrelated reasons.)

Even after Hope's business was ejected in favor of nationally-marketed mediocrity, for a while the mall's new owners overlooked the mall's website still boasting of a "European-style street market where the scents of gourmet coffees, fresh flowers and international cuisine fill the air." You can read the whole story as it was reported in 2006: Web Link

Edy's was wonderful -wasn't it @ T & C Village? I don't remember it @ Stanford. Oakville Grocery was a great too, so much better than it's replacement in the same location. My vote for ice cream now would be Bi-Rite or Tin Pot Creamery.
Remember Niven's & Andronico's. It was very convenient to have a good supermarket in the center.

I miss PA Coffee Roasting Company -- great staff and best drinks. I guess people come to malls to shop at chains and don't care so much about quality. Never mind supporting local businesses, or even smalll local chains.

Just what we need, more sugary drinks, more unhealthy sweets!

Hooray for obesity promoters!

Caffeine fiend wrote: "I guess people come to malls to shop at chains and don't care so much about quality." That wasn't so clear at the Stanford Center, when (under its original Stanford ownership) Teri Hope's coffee business "won annual awards from the mall's managers for consistently raking in the highest sales per square foot" while the "European-style street market" of specialty food vendors drew customers from other cities (like me) to the mall.

Yet the new ownership from Indiana ("America's largest shopping-mall owner") chose not only to show their indifference to the mall's unique status as a specialty-food destination, but through their treatment of Teri Hope, even to actively disrespect that strength. Whereas, per the article I linked above, the new owners were accustomed to Starbucks in 42 of their other malls. It was those new owners (Simon Group) that avowedly preferred chains and, implicitly, chain-focused customers.

Teri Hope continued her Los Gatos roasting and retail operation. One former manager of her Stanford mall shop, Nick Chaput, has run a spin-off business in my neighborhood of Mountain View for nearly two decades: Dana Street Roasting Company, Mountain View's most distinctive independent coffee house and the town's unofficial nerve center.

@ More sugar please - The chain (Joe and the Juice) is Danish. Ironically, Denmark has one of the lowest childhood and adult obesity rates in Europe. The other chain opening, Nespresso, is based out of Switzerland -- which has an obesity rate even lower than Denmark.

Both are considerably lower than the United States, Canada or Mexico.

Apparently, "sugar" isn't deemed as evil in countries where the kids are encouraged to be active and politicians aren't trying to tax a product simply because some people have little self-control.

@Nayeli The soft-drink taxes in Berkeley, Oakland, and San Francisco were passed by referendum, so it's not just politicians who want to tax soft drinks, its the majority in those communities.

Also, ironically, Denmark had a soft-drink tax from the 1930s to 2014. Web Link. I'll leave you to do the research on Switezerland, as you seem to need a little practice in checking your facts.

Sorry, but further commenting on this topic has been closed.

Coming soon

Uploaded: Fri, Jan 12, 2018, 9:57 am

This promises to be an exciting year for the Midpeninsula food-and-drink scene.

Much-anticipated and unique projects opening in 2018 include Protégé in Palo Alto, from two French Laundry alums Morsey's Farmhouse Kitchen in Los Altos, where the menu is fueled by products made from the owners' herd of water buffalo and Bevri, a Georgian restaurant in downtown Palo Alto, among others.

There are also more casual, neighborhood dining concepts coming to the area and a spate of bakeries set to hit Mountain View.

Read on for more about some of the eateries coming to the Midpeninsula this year.

Protégé : Dennis Kelly and Anthony Secviar, a former sommelier and chef, respectively, from the three-Michelin-star The French Laundry in Yountville, are gearing up to open Protégé Restaurant at 250 S. California Ave. They described Protégé as a neighborhood restaurant with "approachable" food that will reflect their technical skill and background. An "upscale, casual" lounge will serve snacks, appetizers, entrees and pie for dessert (from a custom-built trolley). A separate, reservations-only dining room will offer a hybrid of a tasting and a-la-carte menu customers can choose two to four dishes from a prix fixe menu with appetizers, seafood, pasta, meats and dessert. The restaurant's name is a reference to the owners' intent to create an incubator-like environment focused on "mentoring the next generation of restaurant professionals," Kelly said.

Joe & The Juice : This spring, look for the downtown Palo Alto outpost of Joe & The Juice, a Danish juice and coffee chain in the midst of a major U.S. expansion effort. The company's signature Millennial-pink signage recently went up in the ground floor of a new building currently under construction at 500 University Ave. Mads Højmark, branding and communication manager for Joe & The Juice, said they're aiming to open in March. Joe & The Juice serves fruit and vegetable juices, smoothies, sandwiches and coffee.

Verve Coffee : In an exciting development for local caffeine junkies, Santa Cruz's Verve Coffee Roasters plans to open a cafe at 162 University Ave. this year. Verve's coffee is roasted in Santa Cruz and comes from direct-trade relationships with farmers. The Palo Alto Verve will have the typical coffee offerings and a full food menu, including baked goods from Manresa Bread, the bakery spinoff of the Michelin-starred Manresa Restaurant in Los Gatos.

Taverna : Two veterans of the local culinary scene who met at Evvia Estiatorio 10 years ago plan to open their own Hellenic restaurant in Palo Alto this spring. Thanasis Pashalidis and Hakan Bala are behind Taverna, a farm-to-table, neighborhood restaurant at 800 Emerson St. There will be a "strong emphasis" on seasonality and vegetables, as well as seafood and wine (both local and international), Pashalidis said. They hope to expose diners to lesser-known Hellenic dishes.

The Chickery : The Chickery, a Washington D.C.-based chicken eatery, originally planned to open its first California location in Palo Alto last summer, but is now aiming for end of January. A quick-service restaurant, The Chickery bills itself as a "better chicken" company that serves dishes such as chicken fingers, chicken sandwiches and rotisserie chicken. The Palo Alto location is at 3850 El Camino Real.

Bevri : 2018 will likely see a first in the Palo Alto dining scene: the opening of a Georgian restaurant. Pavel Sirotin, a Russian transplant who has always had a passion for restaurants and hospitality, is opening Bevri at 530 Bryant St. with his brother and sister-in-law. Georgian cuisine centers around meat and vegetables, he said, and heavily features ingredients like spinach, walnuts, pomegranate and eggplant.

Sun of Wolf : The younger generation of a local restaurant family is opening their own project at 406 S. California Ave. this spring. Sun of Wolf is the brainchild of cousins Viari Lopez and Alexa and Paulina Sol, whose parents own La Fiesta Restaurant and Vive Sol in Mountain View, Palo Alto Sol (next door to Sun of Wolf) and Quinto Sol in Redwood City. Lopez described the cuisine as "modern California comfort meets old-world Mexican flavors and richness," with traditional dishes such as aguachile next to their take on grilled cheese with tomato soup, using oaxaca cheese in the sandwich and a roasted poblano-tomatillo soup. There will also be craft cocktails, such as the "Wolf Bite" with mezcal, tamarind and allspice dram, a liqueur. They're aiming to open March 1.

The Midwife and the Baker : The Midwife and the Baker, whose bread and baked goods have attracted a following at Bay Area farmers markets, is coming to 846 Independence Ave. Husband-and-wife team Mac and Jaime McConnell took over a production facility there last year and plan to open as a retail bakery in early 2018, Mac McConnell said. He was head instructor for several years at The San Francisco Baking Institute and Jaime McConnell is a licensed midwife. They use high-hydration doughs and favor whole-grain sourdoughs. Their Instagram feed is full of piles of baguettes, hearty whole wheat loaves, croissants and other goods. The bakery is not fully open yet, but just started selling extra bread Wednesday through Saturday, 7 a.m. to 1 p.m.

Maison Alyzee : Maison Alyzee is one of three French bakeries set to open on Mountain View's Castro Street in 2018. Owner and French native Laurent Pellet is bringing three pastry chefs from Paris to open the 212 Castro St. bakery in late February. Maison Alyzee will serve traditional French pastries, fresh-baked bread, coffee, wine and lunch items such as sandwiches and salads.

C'est Si Bon : This San Jose bakery specializing in custom cakes and Persian pastries is opening several doors down from Maison Alyzee at 282 Castro St. C'est Si Bon is a family-owned business that started in San Jose 12 years ago, said owner Shay Zangeneh. Zangeneh, her two sisters, mother and father run the bakery. They're aiming to open in early March.

Paris Baguette : International bakery chain Paris Baguette plans to open a new "showstopper" location at 317 Castro St. this spring. The bakery, which was started in the 1980s by a Korean pastry chef trained in France, serves coffee, tea, pastries, bread, sandwiches and other French-inspired fare. "We want to make a big impression in Mountain View," Chief Development Officer Larry Sidoti said in a previous interview. "It's a very important area."

Morsey's Farmhouse Kitchen : A one-of-a-kind restaurant is set to open this month on Main Street. Owner Kal Morsey claims Morsey's Farmhouse Kitchen will be the only restaurant in the country cooking from a wide range of water buffalo products -- not to mention they're coming from a herd of nearly 400 water buffalo he owns with his wife Yulia. Morsey's, at 134 Main St., will serve water buffalo milk, different kinds of cheeses, butter, yogurt and gelato and also incorporate them in the dishes they serve. The couple hopes to educate American diners on the merits of water-buffalo products, which are more popular and known in South Asian and European countries.

State of Mind Public House and Pizzeria : Pizza, beer and arcade games will be front and center at State of Mind Public House and Pizzeria, set to soft open this week at 101 Plaza North. Palo Alto native Lars Smith, co-owner of The Tap Room in Palo Alto, is opening the restaurant with his brother, Andrew, also a Tap Room co-owner, and Amy Betz, a former Tap Room manager. There will be hand-tossed, thin-crust pizzas as well as pub food and California beers on tap.

The Post : Vickie Breslin has been hard at work transforming the former homes of Estatements Luxury Consignment and First & Main Sports Lounge at 395 Main St. into The Post, her first restaurant. Breslin previously ran events for First & Main Sports Lounge and has worked at other local establishments. At The Post, "people can look forward to quality, locally and organically sourced where possible, comfort food and craft cocktails," she wrote in an email. There will also be happy hour daily and a late-night menu. She's aiming to open in late February or early March.

Rustic House Oyster Bar and Grill : A San Carlos seafood restaurant is opening a second outpost of Rustic House Oyster Bar and Grill at 295 Main St. in downtown Los Altos. Owner Jerry Beltramo took over the space after Turn Bar & Grill abruptly closed in August. He plans to have its soft opening this weekend. Look for a raw bar and dishes like fish tacos, lobster roll, fish and chips and seared ahi tuna.

Full Transcript of Podcast with Ola Sars

Nathan: Ola, thanks so much for taking the time to speak with me today. The first question that I ask everyone that comes on is how’d you get your job?

Ola: Well, I created my job, obviously. I’ve been creating my job for a long while now and somewhat successfully, somewhat unsuccessfully. I’ve been running my own companies for almost 15 years now. Just creating them from the start mainly in the music tech space now the last 10 years. But before that also in consulting and other things. My first job I got like anyone else just went to school and applied and did lots of interviews and got some crappy jobs to start off with.

Nathan: What was the first business you started?

Ola: The first business I started was actually a consultancy firm. That was a very long time ago and it’s like 18 years ago or something. It was professional services firm focusing on a very specific vertical segment out of Stockholm where we were doing brand strategy basically. Co-founder that with a couple of older more experienced girls and boys and learnt how to build a professional services firm. That was my first startup. Then I’ve been going on since then.

Nathan: Interesting. That consultancy, what happened, was it successful? Because you said you’ve had some unsuccessful businesses. What happened?

Ola: That one was actually successful. We were able to sell that company to a different group or a bigger conglomerate. That company is still alive actually underneath the same brand as we started off. It’s called Differ and it’s a niche strategy consultant based here in Stockholm and in London.

Nathan: Oh, that’s awesome. How long did you work on the consultancy?

Ola: When I talk about what I do I usually talk about the last 10 years when I was made the move into music tech and my experience there. But before that I had a good eight years in different types of consultancy gigs from on the big us firms building my own company twice and professional services area. This first one Differ, I spent almost four years building. Then got out of that actually took a sabbatical year and travelled through South America by myself. Just disappeared from the map for 10 months, my mom not happy about that. Then got back and set up my second professional services firm, which was a bit more better well-thought through. It was a model where we actually took stake and bigger deals that we helped bigger advertising agency pitch for big global clients.

When they won that deal, we would take a percentage of the total deal. It was leverage in the model, it wasn’t just selling ours. Very successful small team flying around the world and winning the biggest accounts and taking 3% on the total revenue, gross revenue of those accounts, which was obviously an amazing business model. But it just turned me more and more cynical every year. It took me to a place where I was more and more unhappy with my life in the path and my profession that I’ve chosen. Did a couple of those gigs before I made a jump into my passion, which is music and in the worst possible timing ever when the music industry was in complete disaster after file sharing and everything. Near completely bombarded and the value of the music industry was almost a third of what it was when it was when it was at its best. That’s when I chose to move away from a prosperous career in consulting and banking to join the music trend.

Nathan: Interesting. When was that?

Ola: That was 2009. I think it was 2010. Properly, we did for a startup. No, it was 2007 actually when I made the move and made the decision. Since then I’ve actually done four startups in the music tech space.

Nathan: In 2007, is that when you created Beats?

Ola: No. My first company, wasn’t it. It’s a funny story. Actually I was on Ibiza the Island outside of Spain where all the fun stuff happens with good friends who all are in the music industry. What I realised was that they were having fun and making money and I was making money and having a terrible time at that time. But I was making good money and I just early one morning having stayed up all night sitting at home, watching the sun, come up with some friends just draw up a matrix where it’s like fun, boring money in money out on the air. Then I said like, “Okay, you guys actually are able to live a life where you’re in up in the fun area and you’re making money. I’m here having fun spending money and when I go back home, I’m making a lot of money, but having a boring time.”

I said like, okay, what, what could take me up to the same status in life where you are actually in the fun-money-in section. That was either music or sports, very cliche for a boy. But that was it. But it wasn’t only the emotional leap in my career. It was also irrational thinking around the fact that the music industry was digitising right in front of us at that point. Everything from production to distribution to consumption was all transforming into a complete new digital model. I saw that opportunity actually made the move. Started the first company called Tony and we built a really cool product called The Pacemaker, which was the world’s first pocket-sized DJ system.

It sounds quirky in a way, but it was actually a first step in the ambition of what I’m still doing. It comes back to if you have the music market, then did cessation of supply of the end of that market which just happened. That led to the fact that anyone could access all the music in the world anywhere anytime. That was the thesis that I had. Obviously that’s the reality of today fast forward, 12 years. Then that market reality, what I was thinking was that, okay, probably distribution is going to solve itself. Consumption is going to solve itself through cell phones and mobile phones and whatnot. Then production is such a small market, but that’s probably going to go software anyway. But in this big equation, the one who would figure out how to filter the music, curate the music, if you like, or create the recommendation engine of music, that’s probably interesting position to have in that digital value chain that music was entering into.

That was before, believe it or not, the App Store didn’t exist then. We were actually building the first music recommendation engine and we were doing it by a very simple thesis. Is that humans that are high engagement in music, DJs or music taste makers are actually the best source in the world for actually music recommendation or music curation, if you may. If we can build a platform that connects to all the DJs of the world, we could turn that into a music recommendation engine to all the consumers of the world. We called it like taste makers to taste taker exchange. It was maybe a bit too early thinking at that time, but that forced us into building hardware basically. Because the only way to distribute that into the DJ market was to build the world’s best DJ hardware software platform.

So we did, and that was called Pacemaker. We raised $20 million back then. That was a lot of money especially in little Sweden at that time. Started building Pacemaker and I spent four years working day and night launching that concept. It was a pretty cool concept actually, and still very proud of that. But back to your question, we crashed that one. Well, that was one of the companies I wasn’t able to follow through on because building hardware just consumed us. It was day and night for four years. Sourcing, producing, distributing hardware into 20 markets. It was just too tough for us to make it through.

Nathan: You guys went to market with that product?

Ola: We went to market with that product, sold it in 20 markets. The funny thing about that being the first venture in that space. When we realised we would make it in terms of, because the hardware production just consumed our whole company, the balance sheet and all the funding. It was just too intense to reiterate hardware on as a startup. I learned that the hard way, obviously no pun intended. But what I did then was, we’d built such a sophisticated system. We build all the embedded software for the hardware. We built the supporting software, meaning the iTunes to the pacemaker. Then we built an online platform where DJs could actually upload and share their DJ mixes. What I saw was that the online platform was obviously the real big thing that was where all the taste exchange occurred. In between people starting to follow DJs and things like that.

It became very quickly a huge music platform for music discovery and mainly music discovery through humans through DJs. Taste maker to taste taker exchange. I acquired the online platform from Pacemaker when we crashed and refinanced that myself with some money that I had left and started my second venture which was called LetsMix. Then during the pacemaker years, we were in the centrefold of a wired magazine. It was a big deal what we were building, very sophisticated music bet. That draws an attention to that concept where Jimmy and Dre who were building Beats by Dre back then got very interested in. We actually had very deep discussions of them acquiring pacemaker from us back then when they were building the hardware business of Beats by Dre headphones. It fitted their philosophy perfectly well, but I wasn’t able to broker the deal with my investors because they thought we were going to be the new Apple or something, obviously.

I was unsuccessful of brokering the hardware deal. But then when I was able to acquire the online platform after we crashed the whole hardware concept. Then I was able to reengage with Jimmy and Dre. Then they had evolved their idea around beats and wanted to build beats into global music brand or the mainstream music brand of tomorrow. That fit very well with our combined vision around music and human curation and competing with Spotify with a more human driven music service. Then I sold LetsMix to Beats and I incorporated the team into the Beat structure. We started building Beats Music as a stealth project out of Stockholm. That was the third startup, Beats Music then which you probably know of it was a service that launched and started competing with Spotify properly and then got acquired by Apple for just above $3 billion.

That was Pacemaker, LetsMix, Beats Music crazy, crazy ride. Lots of anecdotes of just sitting on a plane for 200 days and just dealing with these crazy people and trying to build technology at the same time and building a competitor to Spotify. We were actually, a good friends of mine here in Stockholm, just across the street. It was pretty weird I’m sitting here in Stockholm, in a stealth project building the competitor to my fellow suites in secrecy. Then we moved everything over to the US and we acquired a company up in San Francisco and launched the service in the US but that’s all history now.

Nathan: Yeah. Wow. Fascinating. Tonnes of questions, but let’s talk about Soundtrack Your Brand. Because that’s like Spotify’s commercial music for business now. We’ll go all the way through the journey then I have a tonne of different questions. Obviously, Beats Music was sold and the hardware to Apple. I’m curious, when did you start Soundtrack Your Brand?

Ola: When I had to check out from the craziness over there and West coast US. For family reasons, I was basically, and for health reasons, I was on a plane more than I could remember. I was moving back to Sweden, taking care of my family issues and needed a job obviously. I needed something to do and I was fairly treated by Jamie and everyone when I exited and everything was good. But I did actually exit before the acquisition was concluded. That’s another funny anecdote. That could have been a bit more sweeter if I’d stayed another six months, but I just didn’t have it in me. The Soundtrack ideas is a very simple idea. It was, I spent cutting my teeth in the B2C space. Learning about what is music, what’s the music market going to be like, what’s going to happen in terms of distribution.

It’s actually very complex. People tend to think that music streaming is easy. It’s one of the most complex freaking industries or constructs I’ve ever dealt with from a licencing technology perspective. My idea was to, all right, I’ve gotten multiple questions from Browns asking, how can I relate to streaming? How can I try and bring music into my shops or into my cars or anything? I started realising that there’s a whole new existing market, which is the sexy background music market, or the sexy elevator music market. I was just thinking about it. I was like, “Wait a minute. That’s pretty freaking cool.” Because I come from the DJ music culture and know what it’s all about when the experience is amazing. You can fall in love. You can remember a night forever and the soundtrack is everywhere and it’s memories and whatnot.

The public context is a very interesting music experience, a music market, maybe potentially also music discovery environment. All of a sudden I started thinking about, I was like, wow, it’s everywhere. Music is everywhere, outside of the headphones, music is still being played. The I said, “All right,” then I had to look at that market and realised it was 20 years behind that what was going on in the consumer space. What I had been an integral part of shaping a market and a model. I decided to bring that thesis into the B2B space and realise that no one had done it before. It’s a whole different licencing structure because you have to redo everything again like we did at Beats. I have 10,000 direct deals now at Soundtrack with labels and publishers worldwide in order to supply 51 million tracks in 74 markets. That’s taken me years to conclude. By the way, we had to invent the model as well, because there was no business model around it. That was soundtrack, but a very easy thesis to understand.

Of course music streaming is something that brands want and that can create amazing experience to sell more coffee. But the model was not there. The technology was completely different than building a consumer service. Set out to do that 2013 back home in Sweden with a small team of 75 people now that have spent close to seven years reiterating. I founded the company together with Spotify as my co-investor. But it’s a completely independent company with an independent sole ambition and everything. Here we are the short story seven years later live in 75 markets and think we can contribute with some really significant incremental growth into the streaming market moving forward. Growth that no one had really seen before, but it’s not as big a market as the consumer market. We’re charging $35 or $50 per subscription per month for businesses. It’s a high value, but a bit lower volume market than the consumer market.

Nathan: Interesting. I did a little bit of research and basically if you have your own cafe in Stockholm and someone on your team, your barista wants to start playing music from Spotify and just uses Spotify for free. You can actually do that. Can you? You need to have a Spotify for business or Soundtrack your brand licence or subscription to make that commercially viable. Correct? That is where you guys solve that problem.

Ola: Yeah, exactly. It’s the equivalent of opening a cinema on your Netflix account basically. It’s exactly the same legal thing. It’s just very poorly managed and very new. Or if you take the sports market as a good example. If you walk into a bar in and Melbourne and watch a rugby game or a football game or a soccer game or whatnot, golf or whatever you’re watching, those licences comment of very high price. Bars would pay up to $20,000 a year, or £20,000 to get the premier league in the UK because they’ll get it back. That’s a very good example of a functioning market where those rights have come into play and are now compliant and regulated. The music streaming market is so new that we’re just about now to regulate that market and move it up the value chain.

Nathan: What would be happening right now is like a mom and pop cafe shop, they wouldn’t realise that their barista is actually, what they’re doing is not allowed. You’re not allowed to do that. That would be really advantageous that obviously you would have the data from Spotify. Can you identify using Spotify if a business is streaming and they’re not paying for a licence correctly?

Ola: No. We’re separated at that instance with Spotify. Spotify is merely a shareholder as of today. The company is 100% independent. But you’re absolutely right. If you just take the example, we actually hired Nielsen Research last year to quantify the market for us. It’s not surprisingly showed up that there’s around 20 million businesses using consumer services illegally basically. That’s not only a Spotify, that’s Apple music, Amazon, and everyone. That’s 20 million businesses and probably close to 60 to a hundred million locations because every business has one, two on average locations. That trickles down to $2.65 billion in royalty debt every year that actually should be flowing through to artists and composers if those businesses were paying correctly $30 instead of 10 or $35 instead of 10. Which I know by the way, business owners have no problem paying if they would only be informed.

Of course, most of them respect artists right to make living as well. Most of them don’t think $35 is too much to have great music if they were informed and had a great service by the way where they can actually drive their business with music. I feel good about opening this market because it doesn’t really disturb anyone. Just creates a very good interchange and a fair trade between the business market and artists and composers. I’m unlocking intrinsic value here that’s already there and opening up for a great service to business. Because Spotify accounts if you’re using that, you have no control of what your staff is paying. They could be banging out Ramstein in the cafe and people walking out the door. That’s in our system you can obviously control the experience from a central point and you can always secure that their soundtrack is on brand in the commercial context

Nathan: Is your biggest challenge educating the market.

Ola: Yeah. Very good question. I usually compare with Spotify just for the example, not for the size or anything. As in the beginning they were very clear on saying that their main competitor was piracy. In order to compete with piracy, meaning file sharing at that time, Daniel’s very clear strategy was we win with product. With a better product read better than piracy, we will win the market over that has a carrot and people will have no problem paying 999, if you have an awesome product. The same analogy I’m using for me is that if you can talk about the stick in the caret, like they do in the US, I don’t know if you do that in a down and down and in Aussie land. But I’m assuming what it means.

It means I build the carrot, meaning like the great product that people, and then the market, the right soul seeker should actually carry the stick or the regulators. Because they have organisations in every market with one single job to represent the artists or the composer and the market, and that they get fairly compensated when their art is consumed. This one is right in front of them. Go get to work, everyone working in the societies to see to it that everyone is actually using a proper music service when they’re playing music in their venues. It’s as easy as that. Answering your question to Spotify, yes. You could see behavioural patterns from a consumer accounts where you could see easily that they’re using. But I also know now by Nielsen data that it’s around 20 million and a massive opportunity. I’m now rallying the industry to run the stick. While I do what Swedes do best, build product, the carrot.

Nathan: Interesting. That’s a really, really interesting thought process that the way that you tackle piracy is to build a better product. You can see that with like Netflix. Well, not everybody, but a lot of people used to use Utorrents to download a movie and all these different things. But it gets to a point where it’s actually friction. It causes friction to go and do all that stuff. Now it’s like, okay, I’ll see if Netflix have it or Amazon have it. Then off you go. Or you can even use Apple or Amazon to rent the movie. It might be even cheaper and easier. You know what I mean? Because people being now more than ever used to paying for content as well. People are being accustomed to pay for content more than ever through the app store also, yeah, through services like Spotify.

Ola: That’s also the exact prerequisite in the business market because the small businesses are buying more and more software as a service. Everything they’re doing is software as a service. Now they’re planning the restaurant proceedings. They’re doing their time scheduling with staff taxes, their payment systems. Everything is software as a service. The timing is quite nice to have put on online provisioning software as a service solution for businesses and music right now.

Nathan: I’m curious how you aggressively attacking that market around identifying potential businesses because the mom and pop doing outbound, like that wouldn’t be time beneficial for a sales rep or, how are you attacking that? Because yeah, are you going for big store chains, like a Walmart? Then obviously they’ve got tens of thousands of stores around a particular country or region. How do you tackle that?

Ola: Well, here we are moving into startup tactics and strategy and market segmentation and so forth. In my industry or in the B2B market space for music is very similar to, for example, payment services. What we’re doing right now is very roughly dividing marketing to enterprise mid-market and small business. What I like, and my religion is all about scalability and being able to build a music service that is self-provisioning and enables a self-service use case is very hard. That’s what we built and spent a lot of money building. Close to $40 million invested into building that service. It’s not trivial. Now we built that and now we look at, okay, self-service scales online first as a distribution channel strategy.

But with obviously a little bit hybrid in there with customer success, helping out during acquisition onboarding and so forth. Answering your question by what we’re doing now, after doing many mistakes, by the way. Because we did go into the market knowing nothing about this market. We did go into this market, building a sales team for enterprise US alphas, all of the mistakes startups do basically. But after, I’ve been around the block a couple of times, so I adjusted very quickly, it was a learning process as well. Because the buying market was not mature at all. It was if you’re selling to, for example, Joe and the juice which is a mid-sized chain, I don’t know if you know them, it’s a Danish juice bar chain.

I don’t know if they’re down in Australia, I’m assuming not now. But it’s like a fast growing, they’re around a thousand juice bars in the US and Europe. They’re happy to buy online. They’re self-serving the whole thing. They got one guy running the music in a very advanced music strategy worldwide. Then all of a sudden you have, I’m not going to mention them by name, a couple of big chains who actually don’t even want to open up a software stack or open up an online game. They just want to email a service person to solve it for them. They’re not buying software service, they’re buying service. Those, we just segment the market not by size, but rather a maturity of self-service. That’s the conclusion of three to four years of experimenting and labouring through rolling out the service worldwide.

Now it’s very easy. I’m targeting the self-service market and I’m doing it through an online hybrid model. I’m doing it very clean now in terms of just online marketing acquisition economics for SMB. That’s a conclusion after many mistakes. It’s easy to get carried away with flying to meet Starbucks, which I’ve done and [inaudible], all of these big chains. But what you end up doing is spending so much time and money. Then you’re getting negotiated down in the basement by their procurement departments and all of a sudden you look at the economics of those deals and they’re not that great.

Nathan: Got you. Yeah, because they’re not big enterprise deals, are they? Depending on how many licences.

Ola: They are clear enterprise. We actually signed huge enterprise prize account, but they’re so demanding and they’re not willing to pay that the whole sales, economics and the just the cost of servicing them is just too high because the market is broke. What we’ve said is we just focus on the self-service customer, we do that globally. Because I that I can run a global business, a global market leader with 75 people from a Stockholm office. That’s my mission. That’s a pretty cool scalability ambition because I like small tight teams and I like extreme scalability.

Nathan: You said something interesting. We’ve got a full gamut of your journey. I have a tonne of different questions. You said a few interesting things to me. You said you’re going to focus on what Swedes do best, which is building great product. What do you think that is? If you think even from a physical products as well, that’s what I know, Swedish have a really good sense of fashion and style and if like designed products. Why do you think that is?

Ola: Well, so it’s a small country, obviously, it’s like nine and a half million, and half a tenth, up here in North of Europe where no one goes. I think we’ve always had export as our main means of surviving, like from historically. Not just from the Vikings, but that was one type of export that we might not flag as a good one. But later on in our industrial heritage is actually all about just high quality industrial development with export as our only solution. Hence that there’s always been a fixture to product and winning through product because we can’t win through volume. We have to compete our way into markets and differentiate ourselves into our export markets. It’s always been, how do you do that by for some reason, creating more beautiful or more high or a better quality product.

That’s just a thesis around that. Then that goes all the way down into design simplicity, and close to nature. That all moves into some modern bloom out of that concept where we were very focused on product and product differentiation and product quality. Then you add engineering culture to that as well where engineering has been the core of our educational backbone. Then you get a nation that’s focused on building product, either through mechanical engineering or through software engineering. Design and engineering together and then in either world, you can add the third component, which is music. Which is another weird thing about Sweden in terms of our, our per capita being export of music is the third biggest in the world after US and the UK.

On the creative side, and then obviously a couple of startups in the engineering, tech music, those three ingredients have proven to be very useful for Swedish startup, like SoundCloud, for example, are Swedish as well. Spotify, Beat Steam was us, Cobalt and you name it. There’s a lot of music tech coming out of Sweden and obviously music tech is close to consumer. It can leverage to design focus and product quality focus. Then you add the music component to that as well and boom, here we are.

Nathan: I’m curious and I’ve always wondered this. You’ll be able to answer that question around Beats and working on that product. How difficult was it to all these licence deals with artists? Just to even fathom that, now it’s known that an artist would have to work with an Apple music or Spotify, because that’s a distribution channel for you. But to actually before that market and that distribution channel existed, you have to go to each artists, knock down the door and say, “Hey, how you typically make money with CDs where you make way more, it’s digitising and you’re going to get only a very small fraction of that.” How did you do that? What did that look like in those days?

Ola: Well, this is obviously the big one. The reason why I’m here in the music industry still is because it’s people underestimate the complexity. Then when you further through on that it’s really hard to build. It’s not hard to build only the technology, but in combination with what you’re referring to the re-engineering of the whole distribution model and the business model of music. I’m not taking any claim on that. That was already in motion when we came in and Spotify was actually knocking down doors on that one. There you have to give them the credit of actually getting the industry behind the model. The model is very complex to understand. It’s a pro-rata model. It’s basically to simplify it as we collect this money, we put it in a bucket. We keep 25% of that in order to build product.

Then the 75% rest of it, we distribute based on who’s being consumed. Then you’ve got to build great technology and you got to build price point that’s attractive for the consumer. Then you’ve got to build volume in order to pay out royalties to everyone. Getting everyone it’s not just the labels. It’s the labels, it’s the artists behind the labels. It’s the publishers, the songwriters, everyone has to believe in it. It was crazy getting this, but remember where we were when this happened. We were in a market that had no hope. It had been completely crushed by illegal file sharing. It was a market that needed to change in order to even survive. They had unsuccessfully tried with suing single moms and Melbourne or trying to build weird type of security systems that never worked and so forth.

This was their only hope. Daniel was their only hope when he did it, but it still was the absolute most complex. We came in and we just followed on Beats and we tweaked it a little bit. We were able to, so I’ll give them most of the prompts. But at soundtrack, that’s when I realised I moved home and I’m like, shit, I need to do this again. Now I need to be Daniel because now I need to go out and set the B2B model with everyone. That’s what I spent four years doing. Getting everyone behind the fact that, okay, this is the B2B model. That was actually the hardest part building the B2B licencing structure and business model. It was not equivalent to what Daniel did with Spotify because the understand the streaming model now, but it was equally challenging to get all of these labels and publishers and artists and songwriters aligned behind who keeps what, when we sell the subscription for 35 or $50.

Nathan: Yeah, I see. You didn’t just bolt on with with like Spotify as existing licencing agreements. You didn’t know. You had to build it all from scratch?

Ola: There was no streaming licence for the public domain. Did not exist.

Nathan: That would have been painful.

Ola: It was painful. I almost look myself in the mirror, I was like, seriously, are you going to do this again? But what do you do for a job in the music industry? Working with your passion. By the way jokes aside, I did feel very secure about the fact that we were actually adding something very good to the market because we were adding a product that increased perception of value in music. Everyone was like, “Oh, music is going from 999 to $6 now.” Everyone was just, “Oh, what are we doing? Giving away all of this art for nothing.” Here comes another suite with look, I actually think we should be charging more for music. I actually think if you don’t want music, don’t play it.

Or if you want to play it pay it. If $35 is not too much to get like awesome freaking culture in your cafe every month. That’s what I pay for breakfast at Starbucks. The music industry has been really bad at extracting value from its product. It’s been more or less dysfunctional and they needed startups to help them do it. The the movie industry, they’re amazing. Every time you do anything, they’re getting paid, or the sports industry they’re getting paid. But the music industry, they chose to give it away for free or whatever. I’m a little bit being somewhat a pain in the ass, but I’m doing it with good intentions. Telling them, look, let’s fix this market and let’s extract more value from your music and that’s good for everyone. I can create a very profitable little diamond in the music industry as a company. That’s my goal.

Nathan: I have to ask, any crazy stories of working at Beats with Jimmy and Dre?

Ola: There’s a lot of crazy stories. It was absolutely crazy. It was me trying to get into meetings when they’re rolling flying private jets everywhere. Having Gwen Steffani and everyone with us, and everyone, it’s just like a big movie. Me being the Swede, trying to build together the team, staying focused on building great technology. It was very hard to do that and have that focus in there. But very interesting stories. One is when we had a board meeting in Las Vegas and we were going to present the whole the DNA actual concept and the business plan for Beats Music. Everyone was there, Dre was there and we sat in when they were presenting a product line with Beats the Pill.

It was like a speaker that came with one of those small portable speakers. Dre was just like, no way these colours are coming. He didn’t speak much but when he said something, everyone listened, it was relevant. It was always well thought through. He was completely killing this concept. I was up after, and Trent Reznor was with me. He actually went to buy a suit for the first time in his life. I was in t-shirts and jeans. Trent Reznor was in a suit all of a sudden. Obviously you wouldn’t expect that from him.

We went up and we did the presentation and I showed them the market. I showed them the ideas we had around initial product experience and a concept called we the sentence, which we launched a product within. Obviously, I just seen these people get completely hammered by coming up presenting and just walking out with nothing. It was a pretty intimidating situation, but then just at the end, he stood up and gave me a slow applaud. Then the CEO of a HTC was in the room as well. He just stood up after this is brilliant, we’re investing. That was a good story under 10 bad ones.

Nathan: Awesome. Thank you for sharing. Look, we have to work towards wrapping up, I’m mindful of your time as well. But this has been a crazy, fantastic, insightful, tonne of learning conversation. I have to ask you, because you do have extensive experience building startups on your journey. What do you think have been some of the most critical lessons that you’ve learned that you’d like to share with our audience?

Ola: I think would usually I had the privilege of going after to work with my dream. Being music market changing and the privilege of having the prerequisites of doing that. Obviously not everyone has that, and I’m grateful for that. But once you take that decision, you actually can work with something that you’re truly passionate about. It all comes down to perseverance. Everything is always 10 times harder than you would ever imagine. I’m sorry, but that’s just a reality. Nothing comes easy. The people you read about that nail it, most of them should be very humble to the fact that a lot of luck paid into that and a lot of timing and a lot of sliding doors. But if you believe in the core of your idea and it’s simple enough, and you can explain it to your mother, then perseverance is key and always thinking tactical five steps ahead.

Like, what happens if? I’m constantly planning through like a tree structure. Because I usually, people think I over-exaggerate, but like out of 10 things, nine things are bad. You’re waking up every morning and you got another torpedo on your side. That’s even maybe more so in the music industry, because it’s just so dysfunctional, but like deal with it. Perseverance, keep pushing and focus on the wins and eliminate the losses or move away from the the losses. Perseverance is everything. I think that is my main philosophy in learning. We’ll see if I make it through.

Nathan: What advice would you have to anyone that wants to get in touch with hard to reach people or banging down doors? Because obviously you are exceptional that throughout your career. You’ve had to work with some very extremely time poor people and being able to get in front of them. What advice would you have for anybody that wants to do that or needs to do that because that’s a part of the journey, right?

Ola: Yeah. I think this one is tricky. But it goes back to what I said about building great product. You have to have something that is extremely relevant for them in order to have a dialogue. Without that, there’s no use trying. They might be polite and so forth, but like you have to focus on your product or your offering first and foremost. If you have that core prerequisite of having something that they would want, then it’s easy. But you can’t think about it as like, I got a network. I don’t believe in that at all. I don’t even know what people do when they network. Everything is about a mutual synergies. For them getting more out of it than not working with you. In order to get there, you need to have something tangible.

Once you have that for example, me, when I have a music streaming service that’s for business, then that could potentially be interesting to have a discussion with Amazon about, or someone else. I don’t think about it as networking. Create density of relevance and the dialogues will come. You probably have to open them yourself, yes, but it’s so much easier. You could explain it why you’re reaching out. What’s the win for them. How do you give something to them? They want something, they want more.

Nathan: Okay, awesome. I won’t take up any more of your time. Final question. Where’s the best place people can find out more about yourself and your work Soundtrack Your Brand?

Ola: Well about myself, I’m not as good as you are. I’m not great at self promotion. I think probably go to, that’s where you can read about this current business that I’m building. It’s pretty focused on that. But if you check me out on LinkedIn, I’m actually quite active on LinkedIn, believe it or not. Because I’ve found that being a pretty good platform for a guy like me, where I’m basically just door business and the music industry is there and the technology industry. I’m quite active there. Feel free to ping me on LinkedIn.

Nathan: Ola, thank you so much for your time, man. I really appreciate it was a fantastic conversation.

Ola: Thanks Nathan. Thanks for doing this. You’re doing an amazing job. Thanks for having me.

Watch the video: Kaspar Basse, Founder and Chairman of Joe u0026 The Juice